The brand of the company allows you to maintain corporate identity in various marketing events, advertising and other campaigns.
Branding contains a set of actions aimed at creating and describing the brand attributes. As a result of these actions, the consumer begins to perceive the brand, then remembers and finds out as a result – forms its positive image. The created brand is a kind of corporate rules aimed at a single style and the use of its elements both in advertising and in the daily activities of the company.
The initial branding includes a description of the brand as a certain mission and philosophy, as well as ways to deliver information about its values, key identifiers to the community included in this brand.
The standards for the execution of external attributes of the brand are also developed in parallel: this is a sign, logo, their permissible mark, color, possibility of using. If necessary, a corporate style is developed in the design of papers of both business and advertising content, including large -format outdoor advertising, light boxes, etc., uniform, souvenir products, interior design, corporate transport.
Other carriers of a corporate corporate proprietary style can also be found, which are determined individually with the customer. It is advisable to decide on them is possible faster, since the “advertisers” and “PRers” will focus on them in long -term and one -time advertising projects.