The logo often means the name of the enterprise and serves as a visual identifier of the company. The early forms of logos were signatures of masters on their work objects. Now, most companies use a printing house, graphic symbols or a combination of both. Enterprise managers know that the logo helps the company’s promotion in the market and, ultimately, leads to an increase in sales.
Etymology
According to the etymological dictionary, the word “logo” is a reduction in the word “logogram” or “logo” and means “sign or symbol representing the word”. Both words come from the Greek “Logos”, which can be translated as “word” or “gram”, or “what is written”.
From ancient times to the Middle Ages
The logos that were used in ancient Greece were a monogram with the initials of the name. The view of the logo was easily recognizable for the one who looked at it, and was used like a monogram, representing the rulers and their dynasty. Initially, the logo was used on Greek and Roman coins. Monograms developed into various trademarks of traders and organizations in the 13th century. The creation and use of logos has expanded in the Middle Ages. At this time, merchants used logos to distinguish their goods. Water signs on paper, signs-signatures of the blacksmiths, and the stigma of the masters-stones were logos that were used in the late Middle Ages. The economy of those times was characterized by handmade products, so the signature was a symbol of authenticity and reliability.