With strategic planning, the key aspect is compliance with the algorithm of the process of formation and implementation of business strategy. A competently and clearly spelled strategy helps to realize goals from development and expansion to the salvation of the drowning, which, as we recall from the same quote “The work of the drowning people themselves!”. At the initial stage, it is necessary to get acquainted with the problems of the development of business strategy, that is, the study and assessment of the existing situation. It is very important to cover the full range of elements: resources, success, external environment, internal environment, strong and weaknesses of the company, as well as the allocation of similarities and differences with competitors.
The second stage contains a definition of a strategic task, that is, an existing problem, the solution of which is aimed at developing a business strategy. One of the key stages of developing business strategy is the formulation of possible alternatives and their deep analysis. After determining the optimal alternative, it is necessary to carry out its details and form a plan for the implementation of a business strategy.
But it is not enough, simply, to determine the business strategy and realize it, the control methods are also important, that is, it is necessary to develop a mechanism for evaluating the effectiveness of the business strategy and, accordingly, when implementing business strategy in practice, regularly monitor its effectiveness.