The representative of the largest MGM Resort operator, whose casino acts in many corners of the world, Lavell Walker, made a statement that modern market participants should radically reconsider their style of work with the target audience. In his opinion, at the moment, operators function by the old fashioned way, which attract only a generation approaching a forty -year -old line or stepping over it. The interests of millennials, that is, representatives of the 2000s, are not taken into account at all. Following the course taken can literally in a few years lead to the fact that the halls of the establishments will simply be empty, but gambling will become more popular, focused on young people.
What is the essence of the problem?
Millennials are called people whose age is now in the range from 18 to 35 years. Their audience is growing steadily, and along with this, the casino misses their benefits, because in fact, young people should take the place of gambling, which are gradually leaving from the institutions, but this does not happen. This generation has its own characteristics and the views unusual for operators from which the attractiveness of products such as a slot machine, and other market offers, is formed from. This applies not only to the gambling industry, but also the other areas of life, many of which have already managed to achieve good results in attracting millennials.
According to Warker, the number of unraveled audience is currently about 2 billion. Human. The expert described the generation as what is loyal to brands and at the same time extremely susceptible to changes in prices. The specialist rated the purchasing power of American representatives of this category at 200 billion. dollars a year.
Over the past decade, the leaders of a number of gambling companies took a lot of steps on the way to millennials, but they all were unsuccessful. According to Walker, if you do not advance in this direction now, then every chance to win at least some attention of youth may be missed. He speaks of the need to change the order existing in institutions. As a starting point, the expert proposes to take the public love for gadgets available from them Gaminatorslots casino and other similar sites. His company is already working in this vein, gradually adding new items to traditional tables and machines that allow you to arrange competitive, group games.