Copywriting is usually engaged in professionals in the field of writing advertising texts or texts that describe the features of goods. Do not confuse copywriting with rewriting. Copyers, unlike rewriters, are engaged in promoting and advertising goods, services and even ideas.
The services of copywriters in the current advertising industry, where the success of the goods depends not only on its quality and production technologies, but also on marketing and advertising are very in demand. After all, if you make the right review for example a mobile phone, describe all its advantages and argue the application in the real life of all its functions, and you can’t remember or write about the minuses or write that all its disadvantages are fully compensated by its advantage over direct competitors, you can include a potential client to buy this particular device.
Copywriting is not easy to do. Copyer must have the knowledge of the journalist and skills programmers, especially the SEO-copieriter. By the way, do not confuse the set -top box SEO and CEO. In the first case, this is a person who is engaged in the search for the text he wrote, and in the second is the highest official of the company, for example Tim Cook – CEO Apple.
It is believed that with the advent of trade, copywriting also appeared, because the seller who praises his goods or calls people to buy it is already engaged in copywriting. Copywriting was popular in the USSR, so to this day such expressions have been preserved “talker – find for a spy”, “thank you – no” which promoted ideas and rules of behavior in society.
Several types of copywriting are distinguished: direct response copywriting, image copywriting and writing texts. Direct response copywriting is used directly in direct advertising, where the product is shown, its features are described, and it is proposed to buy this product using an order or call, an example of such a copywriting is a store on the couch.
Image copywriting works to create an image of the company, promotion of its brand. The purpose of such copywriting is to create in the minds of the target audience of the image of the goods, its advantages over competitors. An example of image copywriting is the creation of a brand (logo, motto, color coloring), such as “Honda – The Power of Dreams”. Writing texts to order is a variety of copywriting, which is used on the Internet, mainly to create texts for websites and their search optimization, is called such copywriting SEO-digitalizing.