The basis of any business plan is the idea. On how correctly the idea has been chosen, for the most part, the success of the entrepreneur is dependent. The idea should ideally correspond to the certainly specific business. A successful idea for business is characterized by certain special features. First of all, customers should be interested in the manufactured products. If the product is not in demand, the business is simply not able to further develop. Further, customers should have material opportunities for the purchase of goods. After it is decided with the idea of a business, you can certainly go to write a plan. First of all, it is necessary to clearly know what parts the plan should consist of. As usual, its business plan should consist of a laconic description, business strategies, a brief market review, production and operation features, management process, financial aspect, risks, various applications. A short description is considered a rather significant part of the business – plan. This section can consist of the history of creating a business, describing its goals, and so on. In the same section, special characteristics of the goods can be noted. The description of the business strategy should take about five pages. It is necessary to note here at what stage the business is at the moment and what is the prospect of its development in the next five -year plan. In addition, describe the main characteristics of goods and services.