“Improving the level of sales” – in modern conditions of rigid competition, this phrase is most often repeated in the offices of managers of all levels in all companies. In order for the level of sales to increase, you need to competently manage sales. The company’s sales plans must be brought in line with the capabilities of the company (the market segment, the availability of competitors, the quality of goods or services, prices) is taken into account). Then you need to analyze the “sales funnel”, and then actively start searching for new customers. The influx of new candidates for the post of sales manager should be permanent, this is done to form a personnel reserve and because in the structure of sales managers, unfortunately, a personality is very often observed. In order to avoid this inside the company, you need to develop career growth programs, which will largely reduce the outflow of the best “sales”.You can find examples of such programs on the Internet. It is very important to adjust plans for the number of sales: on the one hand, they should not be too small, but there is no obviously unbearable fiber, since the manager will still not fulfill one and will constantly think that he is a “loser”.In general, it is very important that the sales manager himself participate in the preparation of a sales plan, then he will perceive the approved figures as his own, which will make a sales plan more realistic.
